Immersiv.ly is a studio making and selling editorial content in virtual reality.
We specialise in immersive, interactive narratives where the user gains a special feeling of personal agency and involvement. Where media is less mediated.
The company was founded in April 2014 to study the emotional effect of news content on users.
It aims to create an alternative for the broken business model of mainstream media, a new model where quality of attention is understood and monetised.
It has developed virtual reality news to put viewers at the heart of action, giving them a sense of agency, and a fresh empathy for current affairs.